HOW ADRIAN CHENG IS REJUVENATING A 50-YEAR-OLD BUSINESS BY TARGETING CHINA’S MILLENNIALS

HOW ADRIAN CHENG IS REJUVENATING A 50-YEAR-OLD BUSINESS BY TARGETING CHINA’S MILLENNIALS

Jul 23, 2020

Jul 23, 2020

When Adrian Cheng looks across Hong Kong’s harbor from Tsim Sha Tsui, he sees his family’s legacy writ large across the city’s skyline. There, from a balcony atop the new luxury apartment building of his Victoria Dockside development, he can view the Hong Kong Convention and Exhibition Centre on the opposite side of the harbor.

With its curved glass and massive sloping roof, the convention center is said to resemble a bird taking flight. His grandfather Cheng Yu-tung, founder of the family’s flagship property firm New World Development, came up with the ambitious plan for the building, which included a manmade island, back in the early 1980s when the market was in a slump and other developers had no interest. Undeterred, Yu-tung turned the convention center into a Hong Kong icon, showcasing New World’s capabilities. Yu-tung reportedly once said the convention center was one of the two projects of which he was most proud.

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SOURCE: https://www.forbes.com/sites/robertolsen/2020/02/05/how-adrian-cheng-is-rejuvenating-a-50-year-old-business-by-targeting-chinas-millennials/#5395a4974f52

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Copyright © 2025 C Capital Advisory Limited. All rights reserved.

C Capital carries out regulated activities through its licensed vehicles, namely C Capital Investment Management Limited (SFC licensed number: BTQ256) managing its investments from Hong Kong, C Capital Funds Management Pty Ltd (ACN:655796795, Licensed No: 537088) from Australia and C Capital Investment Manager Ltd. from the British Virgin Islands.

The information and services provided on this site are for your informational purposes only. Nothing contained herein constitutes an offer to sell or an invitation or solicitation of an offer to buy any product or service offered by C Capital Investment Management Limited or any of its affiliates (collectively, "C Capital") and must not be relied upon as such. Nothing contained herein constitutes professional, tax or financial advice nor does any information contained herein constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. C Capital is not responsible for damages of any kind arising out of use, reference to, or reliance on any information contained within this site.

Copyright © 2025 C Capital Advisory Limited. All rights reserved.

C Capital carries out regulated activities through its licensed vehicles, namely C Capital Investment Management Limited (SFC licensed number: BTQ256) managing its investments from Hong Kong, C Capital Funds Management Pty Ltd (ACN:655796795, Licensed No: 537088) from Australia and C Capital Investment Manager Ltd. from the British Virgin Islands.

The information and services provided on this site are for your informational purposes only. Nothing contained herein constitutes an offer to sell or an invitation or solicitation of an offer to buy any product or service offered by C Capital Investment Management Limited or any of its affiliates (collectively, "C Capital") and must not be relied upon as such. Nothing contained herein constitutes professional, tax or financial advice nor does any information contained herein constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. C Capital is not responsible for damages of any kind arising out of use, reference to, or reliance on any information contained within this site.